Chapter 15
What is beta launching?
A Beta launch is better known as a soft
launch. This is the release of a website, hotel or other product or service to
a certain audience. Soft launching is a method for gathering data on a
product's usage and acceptance in the marketplace.
When does a UX designers job end and
why?
Ux design efforts end up as tasks on
someone’s project plan somewhere, and after your work product is handed over to
the of the team, you end up getting shuffled to another project. Time to close
that door and start on something new right? Wrong! You still can do a lot to
ensure that the best possible user experience design is produced.
What do you gain in variance of users
for user testing?
The potential for Variance can help you
uncover new areas for improvement in the site, as well as gain some insights
into the user’s learning curve, based on previous rounds. As an added benefit,
analyzing the differences in responses may also help you identify new questions
that were not considered previously.
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